The Dental Market Landscape: Patient and Provider Behavior Data Trends
Wednesday, July 16
9:00 am - 10:00 am (PT)
Data is the essential lens through which to understand both patient and provider behavior. The convergence of technology adoption, increasing data use by payers and providers, and a growing older demographic now gaining access to dental benefits—particularly through Medicare Advantage—is reshaping the oral health landscape in complex ways.
With 2026 strategic planning on the horizon, this session offers a timely and data-driven look at the forces shaping dental care utilization. Moving beyond anecdotes, we’ll examine the most current national and California-specific data to quantify emerging trends in care delivery, patient engagement, provider participation, and technology integration.
Michael Urbach
President, New Markets, Fluent
Mike oversees all aspects of driving revenue growth for Fluent's dental analytics business solutions in new markets. Mike has over 20 years of experience in the healthcare informatics space and has developed and successfully sold a variety of informatics solutions to all stakeholders in the healthcare marketplace, including payers, providers, suppliers, and consumers. He has worked at informatics companies large and small, public and private, including HCIA, Solucient, Pharmetrics, and IMS Health. Mike has a BA from Syracuse University, an MBA, and an MHA from the University of Pittsburgh.
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